Technology Review – A startup wants any Web page or mobile app to recognize faces, and claims users are becoming less sensitive about the technology. [...] While some see the technology as creepy, Face.com, the company behind it, argues that most users don’t mind being recognized automatically online.
For over a year, Face.com has made its technology available to software developers, enabling them to build it into a website or Web-connected apps. A website or app sends photos, which may be uploaded by users, to Face.com’s servers for processing and receives details that include the location of any faces, their gender, and whether they match other photos stored by Face.com. Last week, the service was upgraded to allow it to gauge a person’s mood, classifying them as happy, sad, surprised, angry, or neutral. It could already spot smiles, but has now gained the ability to classify whether a person’s lips are sealed, parted, or making a kiss. These new features could perhaps be used to automatically add more detailed tags to images or to challenge people to convey a certain mood with their expression.